Many years ago, Miriam Weidner began her career in the natural products industry as the “Answer Lady” at Wild Oats Market in Boulder, Colorado. Donning a purple apron with a yellow question mark motif, she quickly learned that the currency of a new mass market is knowledge. More importantly, it’s the ability to translate that knowledge through communication, education and solid brand marketing messages. Miriam’s experience includes in-depth knowledge and direction of all aspects of print and online publishing, including creation of award-winning custom magazines and newsletters, as well as online product launches with associated revenue model development. Her expertise in Web 2.0 research, strategy, and execution derives from transitioning print products into integrated online experiences and as Account Director for Collective Intellect, the leader in the social media analytics space. The constantly evolving landscape of today’s online world provides a tremendous opportunity for building brand exposure and equity in a sustainable and targeted way. Over the years, Miriam’s client list has ranged from tiny natural product start-ups to LOHAS lynchpins like Whole Foods, Vitamin World, and the Chopra Center, to mass-market giants such as General Mills, Chrysler, Levi Strauss, Sony, Janus Funds, and Beam Global. She takes special delight in working closely with internal client stakeholders for optimal partner results. Miriam is recent graduate of the executive program for Sustainability Management at the Presidio Graduate School in San Francisco and holds a B.A in English from Duke University.