Disney
and the Walmart “Scorecard”
The challenge: When a retail behemoth such as Walmart
“asks” you to follow a new packaging protocol, you comply.
Brand owners and manufacturers felt a certain amount of trepidation
when the Walmart Scorecard software was introduced in 2007. Working
with Clean Agency, Ken Eskenazi helped guide Disney Consumer Products
through the process.
...
As members of the Sustainable Packaging Coalition, we had access
to strategies and resources for building a better box – or
something even better than a box. Scorecard training, webinars and
collaboration with vendors all along the supply chain helped us
develop new ways to improve the scores of existing packaging. While
working with Disney’s Home division, for example, we devised
material and structural alternatives for pervasive PVC packaging
of sheets and bedding.
...
While environmental considerations can be top of mind, the strongest
motivations are usually directed at the financial bottom line. Fortunately,
a smaller footprint and fewer materials often translate into cost
savings. Smarter packaging – non-toxic components, design
for disassembly, separate material streams, reusable packaging –
change the perception of packaging as “instant trash”
and have the added benefit of enhancing a brand’s image.
...
The tools: scorecard training guide, packaging
structure and material recommendations.
<
previous | next > |
